HARPS Global Unveils New Sempermed Brand Identity
Clearwater, FL December 8, 2023 – HARPS Global revealed the new visual identity of the Sempermed brands at the Medica trade fair in Düsseldorf, Germany last month. For over 100 years, Sempermed has built a strong legacy within the glove industry. The new brand identity carries forward this rich heritage while modernizing and setting the tone for future market ventures in a global marketplace. The re-branding initiative is part of Sempermed’s broader strategy to enhance its market presence, reinforce its position as a leader in the disposable glove industry, and establish a strong base for future expansions beyond gloves.
Sempermed is proud to unveil the new logo, emphasizing the word “semper”, meaning “always” in Latin, reflecting our long-term focus on quality, reliability, and customer service, as well as a renewed dedication to excellence. The new, progressive logo is inspired by the infinity symbol representing our limitless purposeful creativity in exploring and developing unique solutions for our customers. The redesigned visual identity showcases a vibrant blue-green color scheme, representing the company’s strong commitment to sustainability and environmental responsibility through eco-friendly manufacturing practices and innovations. A striking gold accent has been incorporated, symbolizing our gold standards for excellence and the strong affiliation with our esteemed parent company, HARPS. By adopting this color scheme, Sempermed aims to convey its dedication to a greener future and its alignment with the sustainability goals of its parent company.
This bold change is much more than a logo tweak; it is a conscious departure that reinforces the company’s uniqueness, ambitions, and focus on its core values. It is a change that comes with a promise to offer best-in-class products to our customers and stay at the forefront of innovation. To deliver on that promise, starting early next year, most Sempermed examination gloves will be marketed with an AQL of 1.0. Finally, with the combined research and development expertise of
HARPS and Sempermed, customers can expect a renewed focus on innovation, including the launch of six new gloves in coming months, with more to come. In less than 100 days of combined operations and rebranding, HARPS and Sempermed have proven that they are stronger together and here to stay. The new logo and visual identity will be gradually implemented across all company communications, marketing materials, and product packaging.
For more information about Sempermed and its product range, please visit www.sempermedusa.com.
About HARPS Global
HARPS Global, is the holding company of Malaysian glove manufacturer HARPS Manufacturing Berhad. The company, founded in February 2015, soon thereafter acquired Central Medicare Sdn Bhd (CMSB) and New Era Medicare Sdn Bhd (NEM) and currently has an installed capacity of 11.6 billion pieces of gloves. In December 2021, HARPS Global was set up as headquarters and holding company for the HARPS Group in Singapore. It is home to a multicultural and diverse global team sharing the group’s vision to ensure the safety and well-being of individuals worldwide – People working together to protect people.
